Launched in November 2020, Warhammer stores ran a promotion whereby if you spent over £60 ($100) in store, you were given a promotional coin (Usually based around the current faction being released)
More recently you could also pick up a free miniature from the current range.
If you managed to collect 6 coins you can also pick up a card binder to keep your coins in.
Games Workshop has also released some promotional coins similar in style to the store coins - I have included them below for reference.
COLLECTERS CARD BINDER
Given away if you managed to collect 6 or more coins. Made of cardboard with foam coin inserts. Holds 12 coins – so 1 whole year.
NOVEMBER 2020
Daughters Of Khaine
The first coin of the promotion was to herald in the Morathi book.
DECEMBER 2020
Death Guard
This was the Death Guard coin, which was previously shown back in November but wasn’t released until December.